Go On Consulting is a strategy studio that transforms real-life complexity into business clarity — powered by insight, experience, and applied intelligence.
From market trenches to boardroom strategies
Who We Are
With 40+ years of combined experience in sales and marketing across leading global companies, Go On Consulting delivers tailored solutions at the intersection of strategy, behavioural science, data and technology.
Our Founders
Founded by Bülent Karabıçak and Yavuz Feyzioğlu — two professionals with deep roots in sales and marketing leadership across Türkiye and beyond.
Bülent Karabıçak
23+ years of experience domestic and international markets. Previously lead sales in CCI, Diageo, Ferrero, Reeder
Yavuz Feyzioğlu
20+ years experience in marketing in Turkey & abroad. Previously lead marketing in Unilever, Diageo, Şölen, Danone, Eczacıbaşı
Our Services
Strategic Consulting
From growth strategies to marketing transformation, we deliver actionable systems that drive measurable & concrete results.
Türkiye's first AI-powered on-trade intelligence system, tracking consumption trends across 3,000+ venues in 15+ cities.
Behavioral framework translating psychological motivations into actionable segmentation systems for modern brands.
Consulting Services
We don't give you decks. We build engines.
Every project we touch is designed to deliver real-world results — because strategy should serve execution.
Growth & Commercial Strategy
Market prioritization, portfolio design, and revenue growth roadmaps tailored to your business challenges.
Marketing Transformation
Brand architecture, communication strategy, and consumer segmentation that drives customer engagement.
Sales Excellence
Route-to-market design, field team effectiveness, and pricing architecture for sustainable growth.
Innovation & Ecosystem
New business models, innovation playbooks, and category creation that position you ahead of market trends.
Türkiye's on-trade ecosystem decoded.
Field Insight is the first AI-powered market intelligence system focused on Türkiye's alcohol-based on-trade world — starting with rakı.
What It Does
- Tracks consumption from 3,000+ venues across 15+ cities
- Connects POS data with consumer behavior
- Provides monthly dashboards and strategic reportsts
We discover the dots. We build the bonds. We connect them to life. We create the pattern.
Psychology-driven store segmentation
Human Dynamics turns scientific understanding of human motivations into an actionable store segmentation and activation system for modern brands.
Psychology Foundation
Rooted in evolutionary theory and dual-process thinking with 8 motivational segments.
Actionable Framework
Built for activation with segment ID cards, signal blueprints, and archetype matching.
We connect the dots between data, behaviour, and action.